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Laura Morris

Why did you get involved with IAA TLC?
“I heard about the Thought Leadership Committee from a colleague who has worked with the IAA on various committees over the years. I’d been keen to be involved as I felt my experience working for media owners and clients would give me a good perspective on what are the important conversations right now and what will be important in the next few years. There are many organisations out there but I’ve always admired the professionalism and quality of the IAA output and now to be involved in bringing events and debates to life in 2022 is an exciting challenge.”

What part of getting involved in the committee are you most looking forward to?
“I’m looking forward to getting to know the rest of the committee and I’m really looking forward to connecting at live events with the industry again, something which has been lacking over the last couple of years! If I hear the word webinar this year I’ll be gutted.”

What is a fun fact about you?
“I’m a born and bred Londoner (I used to get the tube to school) but I’m about to move to the depths of the Warwickshire countryside, I’m wondering how I’m going to survive without Deliveroo and Uber!?”

What do you hope to bring to the IAA TLC?
“I have media owner experience at Conde Nast, The Economist and now at the BBC. I also have 6 years’ experience on the client side as a senior marketing and strategy planner for a high profile global jewellery brand. I hope to bring these two different perspectives to help us create interesting and engaging topics that senior marketeers will want to be involved with.?”

What would you say to someone considering joining the committee?
“It’s a great opportunity to shape the conversation, network and be part of something engaging and topical.”