In 2020, the North American chapter of IAA, based in New York City, was re-chartered and reignited with new leadership and the goal of building an organization that champions the voices, investigates the issues, and charts the transformation of the marketing industry in the largest marketplace in the world.
Our goal at IAA North America is to become the “Global Compass” for marketing and advertising in North America. To achieve this, we have built a network of access to an influential global network, a high exposure global stage, targeted global compass events, an influential advocacy counsels, and recruited agenda setting industry experts. IAA North America provides a stage for the North American members to build a gateway to international markets. Our organization offers cross-sector membership, readily available content from thought-leaders around the world, and is recognized as a multi-stakeholder global company.
As the Global Compass for the Marketing and Advertising industry, IAA’s mission is to serve as the gateway for brands and marketers seeking customers and growth across borders and to guide our members through the transformations taking place in our industry.
As the most influential network of industry leaders with a broad spectrum of expertise, we help brands grow, strengthen, and forge new paths around the world through meaningful relationships with consumers.
We use our thought leadership, initiatives in education and development, and world-class events to help our members navigate through the ever-changing worlds of business and technology.
We welcome the growth and expansion of IAA across North America. If you have interest in building and leading a Chapter and bringing your vision and voice to US marketing issues, we would love to discuss this with you.Contact Us