Why did you get involved with IAA TLC?
“An old media friend from the BBC suggested coming along one day to meet some new industry faces, hear which clients are active and see where I could potentially add some value. Five years on the committee has grown and evolved as we focus on thought-leadership led events, a passion of mine that ties neatly into my day job of helping brands tell their story within TIME’s trusted red border.”
What part of getting involved in the committee are you most looking forward to?
“For me I really enjoy collaborating with the wealth of talent both within the TLC and across the wider IAA network. The outcome of this will be some informative, engaging and hopefully inspiring events in real life this year – something we all deserve after too many days isolated in front of screens. Climate change to diversity & inclusion will all be addressed as we intend to shine a spotlight on the key issues and provoke positive outcomes across the industry.”
What is a fun fact about you?
“Before embarking on my career in media I actually trained as a journalist. Many years ago I even created a short sports documentary that went (semi) viral. It currently has over 8k organic views and has inspired Netflix to turn it into a series due later this year, (well it may have actually been because Ryan Reynolds bought Wrexham FC – though I’m certain he saw my film and, well, the rest is history…)”
What do you hope to bring to the IAA TLC?
“Day-to-day I work with sustainability and energy focused clients from the B2B sector – so insights from this world will help as we look to shape and deliver our sustainably-focused event later this year. I also lead the World Media Group’s Thought Leadership Group so I plan to continue sharing insights and ideas in either direction – benefiting both parties.”
What would you say to someone considering joining the committee?
“Whether it is this committee or any one of the seven we have across the IAA, it’s a great way to sense-check your ideas, amplify the brand you represent and meet a real mix of clients and competitors along the way. There’s much more to us than a belting summer and Christmas ball…”