Our friends and colleagues from IAA Italy are bringing CREATIVITY4BETTER – an annual global creativity conference – to several international locations in a series of mini events, before it lands in Milan in October this year. We’re thrilled that London is one of these locations and that IAA UK is able to support this wonderful event and bring it to our UK community.
Our mission
Our mission is to explore and showcase the transformative power of creativity in building a better future for businesses, society, and individuals.
For the past seven years we have brought together more than 200 speakers and over 10,000 leaders and experts from across the world and from diverse industries – including advertising, marketing, art, technology, and business – to discuss how creativity drives innovation, economic growth, and social progress.
And you can expect the same energy and boundary-pushing ideas and people to feature at our mini event in London. We’re currently working on a speaker line up for London and will announce speakers as soon as they are confirmed.
This is a free-to-attend, first-come-first-served event with limited capacity.
Event date in London
22nd May 2025
Timings
Arrival & Registration: 3.30pm
Event kicks off: 4pm
Networking power hour: 6 – 7pm
Event ends: 7pm
