WATCH: IAA TALKS – Attention
Rory Sutherland (Ogilvy) sets the context for topic of consumer attention
Rory Sutherland (Ogilvy) & James Trott (The Coca-Cola Company) discuss the compounding effect that perpetual marketing and fame bring to delivering positive outcomes for brands
How do we measure attention – by Haleon’s Louise Vincer & Phil Jackson
The power of ideas to grab consumer attention – Jamila Saidi showcases “The Great” campaign by DTI
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