Learning Hub

Introducing IAA COMPASS: AFRICA

This short video introduces you to the purpose behind the IAA COMPASS: AFRICA event. Take a look and then dive into more detail on why your business needs to be doing business in Africa and advice from experts.

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Session: Why your business needs to do business in Africa – introduction from Michael Lutterodt-Quarcoo

Michael makes a compelling case as to why Africa should be on your radar. With some of the fastest-growing economies, a booming young population, mobile-first and with rapid AI adoption, Africa is both a consumer and cultural powerhouse.

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Session: Building African brands by Yaw Nsarkoh

Yaw makes a compelling case on how and why African brands are no longer just “local players”—they’re exporting creativity, fashion, music, and tech innovation globally.

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Session: Why UK-Africa connections matter by Steve Babaoko

London is the bridge between global organisations and Africa’s future brand and consumer landscape. Listen to Steve give advice on why UK-Africa connections are important in the ever-evolving business landscape.

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