Learning Hub

Session: Growing Pains & Gains – The State of BDX Maturity

Marc Keating (Stein) & Sonia David (ANA) share key takeaways from the 2025 Brand-to-Demand Maturity Study and explore the Brand-to-Demand Experience (BDX™) model for activating highly effective brand-to-demand strategies.

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Session: The BDX Journey: Putting the Right Models in Place

Xenthe Bang (S&P Global) & Neil Dowling (Genpact) are interviewed by Craig Duxbury (Stein) on what transformation is needed now to make B2B marketing fit for the future.

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Session: How Evolving Brands Drive Future Demand

Vicky Kerr (Uber for Business) & Steve Smith (Schneider Electric) are in conversation with Tom Stein (Stein) on how to effect transformative change and pull it through from brand to demand.

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Session: Buyability – The Future of B2B Marketing Success

Jann Schwarz & Mimi Turner (both from LinkedIn) share in detail what it takes to actually get bought in your hypercompetitive B2B category through Buyability: The Future of B2B Marketing Success mental model. 

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Session: B2B On Fire – Learnings from Lions

Paul Coxhill  (LIONS Intelligence) & Wendy Walker (Salesforce) share key insights from the 2025 Cannes Lions Festival of Creativity – which they consider to be a watershed moment for B2B. 

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Want to know more?

We have speaker decks available from key sessions from this event for you to dive deeper into this topic and a summary of key takeaways from the entire event. Take a look below.

Session: Growing Pains & Gains – The State of BDX Maturity

Access speaker deck here

Session: How Evolving Brands Drive Future Demand

Access speaker deck here

Session: Buyability – The Future of B2B Marketing Success

Access speaker deck here

Session: B2B On Fire – Learnings from Lions

Access speaker deck here

Key Takeaways 

In this report, Stein distills the biggest insights from our event in London in September 2025, revealing how leaders across industries are rethinking investment, storytelling, and measurement to unlock the next era of B2B performance.

[⬇ Download the Key Takeaways]