READ: THE EXPERT VIEW ON 2025

READ: IAA TALKS: 2025 – THE EXPERT VIEW ON THE YEAR AHEAD

The first IAA TALKS of the year featured world-class journalists from the BBC, the Economist, Fortune and POLITICO. They shared their insights and predictions to help attendees shape their strategy for the year ahead.

On the global economy, Patrick Foulis, Foreign Editor, The Economist
On political affairs, Anne McElvoy, Executive Editor, POLITICO
On innovation, Oliver Smith, News Editor, Fortune
On industry trends, Katie Razzall, Culture and Media Editor, BBC News

Key takeaways

We asked each journalist to give their top predictions for what 2025 has in store for us and they are neatly packaged in this short report. We hope you find it useful reading and informative guide as you set your business strategy for this year.

IAA TALKS is our flagship thought-leadership event series aimed to encourage debate & discussion on pressing industry topics. Organised by our Thought-Leadership Committee, it’s always held at the historic Royal Society of the Arts in central London. It attracts a wide range of guests from across the industry. Capped to 100 guests with an explicit purpose of bringing energy and ideas, and not passive voices – this event prompts, probes and provokes on key topics shaping advertising industry today.

The IAA is committed to driving these important conversations forward. We kick off each new year with an insights session on what the year may have in store for us in order to help our industry stay informed, engaged, and ready to adapt.