READ: Key Takeaways From B2B’s Brave New World of BDX™ Event

The inaugural London Brand-to-Demand Conference convened in partnership between ANA, Brand Finance, IAA UK, LinkedIn and Stein marked another major step forward in redefining how B2B brands grow – and how marketing creates and proves value.

From the “brand-to-demand gap” and the power of emotional connection to the operational shift from silos to squads, the event spotlighted a future in which brand and demand finally unite to drive business impact.

In this report, Stein distills the biggest insights from our event in London in September 2025, revealing how leaders across industries are rethinking investment, storytelling, and measurement to unlock the next era of B2B performance.

[⬇ Download the Key Takeaways]

Want to know more?

We have video recordings and speaker decks available from key sessions from this event for you to dive deeper into this topic. Take a look below.

Session: Growing Pains & Gains – The State of BDX Maturity

Access speaker deck here

Access video recording here

Session: The BDX Journey: Putting the Right Models in Place

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Session: How Evolving Brands Drive Future Demand

Access speaker deck here

Access video recording here

Session: Buyability – The Future of B2B Marketing Success