Why did you get involved with the IAA ELC?
“From day 1 at PAC, it was my goal to get more involved with the committee. I had just joined ViacomCBS from Channel 4, so was new to the world of international advertising, and unsure of what I wanted for my future. Immediately I was re-invigorated by the various speakers, YP committee members and the other delegates. My career path was forever altered through all I learned and the people I met and I knew before the conference was over, that I wanted to give back and allow others to have the same opportunity for development that I had.”
What’s the best thing about the ELC?
“Building a community of leaders for the next generation. We facilitate growth for emerging leaders by ensuring that they have opportunities to learn, network and grow. We hope people continue to meet in a professional or social capacity after our events and seeing friendships form is the most rewarding result of our work.”
What advice would you give to someone wanting to join the committee?
“Get involved with as many IAA events as possible. Meeting people opens a world of possibilities.”
How are you finding your time on the committee?
“Loving it! Was keen to get even more involved so excited to be leading the committee with Liv.”
Fun fact about yourself!
“I once employed all my sales skills to coax a sitting prime minister to come to an event an old company was hosting…”