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Karen Fraser

Why did you get involved with IAA TLC?
“I wanted to share new ideas and research with a worldwide community of advertisers, agencies and media owners.”

What part of getting involved in the committee are you most looking forward to?
“Creating some great events that give IAA members the chance to meet again after two years apart.”

What is a fun fact about you?
“I was the first girl in a boys school in 650 years.”

What do you hope to bring to the IAA TLC?
“Energy, enthusiasm, along with new ideas and data from Ipsos.”

What would you say to someone considering joining the committee?
“It’s fun and rewarding and a great way to meet people from across the industry.”