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Alex Macdonald

Why did you get involved with the IAA ELC?
“Having friends and colleagues involved in the IAA from the day I started my media career in 2017, the committee had always been on my radar. Once I attended PAC in 2019 it became a key focus of mine to join the committee so others can benefit from the amazing events it creates and drives.”

What’s the best thing about the ELC?
“The variety of its members. From agency folk, media owners, tech platforms – all of us come from different places and backgrounds and as such bring unique perspectives to the committee.”

What advice would you give to someone wanting to join the committee?
“Think of the opportunities you wish you’d had or would want others to have.”

How are you finding your time on the committee?
“I only just joined but so far so good!”

Fun fact about yourself!
“I am running the London Marathon this year!”