PAC 2024
Date/Time:
Date(s) - 4th September 2024 - 7th September 2024
All Day
Participate, Activate, Communicate (or PAC as we call it affectionately) is a 3 day residential course aimed at those in early to mid careers.
Basic premise is: 1 client brief, 50+ delegates, 3 days packed with learning
- Running since 1990 – now in its 34th year!
- Focus on international media training
- Outcome: a greater understanding of the advertising process, peer to peer engagement, friends for life.
2024 fast facts:
- 50 delegates from agencies, publishers and AdTech attended
- Immersion sessions led by expert guest speakers, covering: Strategy & Thinking Big; Teamwork; Diversity & Inclusion; Audience & Insights; Media Channels
- Client brief group exercise – easyjet and agency partner T&Pm set a media brief for delegates that they worked on for duration of 3-day course
- Creative challenge group exercise – set by National Geographic on Day 1 with presentations the same day
Highly praised by attendees and sponsors alike PAC is a brilliant event to get involved with.
- 90% ranked the event as at least very good
- “This event was 10/10 – the best thing I have experienced so far in my media career. Thank you so much for all the effort you put into organising!”
Want to see what it’d be like to attend PAC? Or perhaps you are thinking of sponsoring this learning opportunity?
>>> Take a look at PAC highlights video we’ve created.
>>> Check out the photos & feel the energy and participation on this amazing course.
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