IAA TALKS: B2B

Date/Time:
Date(s) - 25th February 2026
4:00 pm - 7:00 pm

Location
LinkedIn

Note: This event took place on 25th February 2026. View upcoming events here

Out first IAA TALKS of 2026 gathered approx. 120 marketers across the B2B community for an afternoon of learning & networking.

Aim of the event was to unpack how B2B buying decisions are really being made today and where the most meaningful opportunities lie for 2026 – including the role of AI – and why creativity continues to be a powerful differentiator in B2B marketing.

The event featured research-led insight, real-world perspectives from brands, and structured audience discussion – all designed to challenge assumptions and spark debate.

[Access video recordings & speaker slides here]

We’re grateful to our partners Fortune, LinkedIn and Stein for their support with this initiative.

What’s Next?
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