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IAA Talks: Attention

IAA Talks: Attention

IAA Talks: Attention

Date/Time:
Date(s) - May 2, 2024
1:45 pm - 5:00 pm

Location
RSA House, 8 John Adam Street


Date/Time:
Date(s) – May 2nd, 2024
1:45 pm – 5:00 pm

IAA TALKS: Attention with Rory Sutherland

We are all bombarded with marketing messages 24/7. How do brands get attention in today’s chaotic media landscape and how do they measure success?

IAA TALKS is guaranteed to get your attention on May 2nd, when Vice Chairman of Ogilvy, Rory Sutherland, discusses the topic of generating, capturing and measuring attention with global brands, with guaranteed lively on-stage debate and audience participation that IAA TALKS are famous for.

Rory and his panelists will be exploring:

  • Compound interest – Brand attention is more than the parts you put into it. We discuss the compounding effect that FAME brings to an organisation.
  • How do we measure attention? What metrics do brands rely on that help their business? How useful are brand metrics in reality, beyond campaign justification
  • The power of ideas to get attention. Creative solutions often end up as an internal compromise and fail to make lasting impact? We’ll explore when and how marketers have adopted more surprising initiatives and the difference it made.

As well as offering our members compelling thought-leadership, the IAA also has relationships at our core. So we encourage you to embrace this opportunity to invite guests and clients to join you to engage on this important subject, for this reason there is a minimum of 3 tickets per order.

Date: 2nd May 2024

Venue: RSA House, Benjamin Franklin Room.

Timings:

1.45pm – Arrival
2 – 3.30pm – IAA TALKS panel and group discussion
3 .30 – 5pm – Networking, drinks and nibbles

Members, please use your membership discount code to receive 25% off individual tickets or lovely, big tables of 8. We look forward to seeing you there!

 

Get your tickets here

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