Global Brand Think Tank
Date(s) - June 9, 2021
The IAA UK’s Global Brand Thank Tank brings together brand marketers to discuss the issues that matter to them most.
Earlier in the year we asked 100 marketers which 4 subject matters kept them up night most which we will be discussing at each session with 4 marketer presentations, followed by a moderated panel discussion & audience Q&A, and LIVE networking in our ‘GBTT Lounge’.
Second Session (in the series of 4): Brand Building.
Your brand is the most valuable intangible asset of your business. Yet even before the Pandemic hit, brand marketers were juggling long-term growth and short-term activation amid the need to be reliable, responsible, authentic and deliver on their promises. A tall order at the best of times and then the Pandemic hit and threw all the balls in the air!
In this second edition of our virtual Global Brand Think Tank series our panel of brands revealed in 5 mins what were their priorities, why and how they have fared, followed by Q&A from the audience of brand marketers. The Brand Building Juggling Act was partnered with the Financial Times and moderated by Omar Oakes, Editor, Mediatel News.
How important is brand trust and purpose? How short-term has their decision-making had to be during the Pandemic? Can short- and long-term strategies co-exist in such uncertain times? Isn’t it really all about the bottom line?”
During this fast paced, one hour, on stage event, we heard valuable insights from:
Dr. Winfried Daun, Group Head Advertising, Brand Strategy & Media, UBS
Ana Henriques, Branding & Campaigns, TUI
Graham MacFadyen, Consumer Marketing Director, Financial Times
Anna Cardiff, Digital Lead, COTY UK
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