At the last IAA TALKS event of the 2025 series we turned our attention to AI’s impact on personal and brand identity. The event, moderated by Samira Brophy, Senior Director, Creative Excellence UK at Ipsos, focused on what it means to live in a world where algorithms guide so many of our choices and …
Chris Woodall leads European Advertising at The Wall Street Journal at a time when the brand is evolving fast — expanding global events, reimagining storytelling and doubling down on audience-first journalism. In our conversation, he reflects on what’s driving that momentum, why collaboration across the industry matters more than ever, and the simple belief he …
Session: Growing Pains & Gains – The State of BDX Maturity Marc Keating (Stein) & Sonia David (ANA) share key takeaways from the 2025 Brand-to-Demand Maturity Study and explore the Brand-to-Demand Experience (BDX™) model for activating highly effective brand-to-demand strategies. Access video recording here Session: The BDX Journey: Putting the Right Models in Place Xenthe Bang (S&P …
The inaugural London Brand-to-Demand Conference convened in partnership between ANA, Brand Finance, IAA UK, LinkedIn and Stein marked another major step forward in redefining how B2B brands grow – and how marketing creates and proves value. From the “brand-to-demand gap” and the power of emotional connection to the operational shift from silos to squads, the …
Branded content is booming – but it’s also at a crossroads. As audiences’ attention spans shrink and AI reshapes the way we create and distribute content, marketers are asking one key question: how do we stay ahead? Our 2025 Branded Content Study, produced in partnership with our member TVN and research consultancy Ascentinel, reveals what’s …
With a bold orange streak and a healthy dose of challenger spirit, easyJet has spent the last 30 years redefining what it means to fly. Jessica Houston, Marketing Planning & Operations Lead at the airline, gives us a window into the mindset behind the brand, what fuels their most joyful campaigns, how easyJet’s values align …
Shining a spotlight on The Channel Company. This month we chatted to one of our more recent members – The Channel Company. We got together with their CEO, Matt Yorke to chat not only about what The Channel Company does but also his personal philosophy and professional ethos which have guided him throughout his career. …
Barely a day goes by without Artificial Intelligence hitting the headlines. So our most recent IAA TALKS proved a dynamic forum to turn the spotlight on AI’s rapidly growing applications in media, marketing, and the creative industries. The event brought together two expert speakers, Dr Alex Connock, Senior Fellow at the University of Oxford and …
Whether it’s a legacy brand capitalising on its fame or a challenger trying to cut through the noise, every advertiser is vying for our attention. In this event report, the IAA UK examines the marketing challenges and opportunities involved in attracting and quantifying this vital resource. Of all the things advertisers desire, gaining people’s …
Rory Sutherland (Ogilvy) sets the context for topic of consumer attention Watch here Rory Sutherland (Ogilvy) & James Trott (The Coca-Cola Company) discuss the compounding effect that perpetual marketing and fame bring to delivering positive outcomes for brands Watch here How do we measure attention – by Haleon’s Louise Vincer & Phil Jackson Watch here …
Panel 1 – The Lifetime Value of Diverse Audiences Watch here Panel 2 – Representation Within AI and Data Watch here Panel 3 – Inclusive Creative Best Practice Watch here
Introduction Watch here Panel 1 – The Generation Talent Watch here Panel 2 – Employee Experience Watch here Panel 3 – Total Experience Watch here
Watch here
Our second IAA TALKS, on Digital Transformation, came at a pertinent time. Less than 24 hours before the Royal Society of the Arts swung open its doors to our 100+ guests, hundreds of the biggest names in tech signed an open letter urging the world’s leading AI labs to pause the training of new super-powerful …
View all the images from the event here!