Learning Hub

With a bold orange streak and a healthy dose of challenger spirit, easyJet has spent the last 30 years redefining what it means to fly. Jessica Houston, Marketing Planning & Operations Lead at the airline, gives us a window into the mindset behind the brand, what fuels their most joyful campaigns, how easyJet’s values align with the IAA’s mission, and the words she lives by. 

What sets your company apart in the industry?

For the last 30 years, easyJet has been the airline that does things a little bit differently. As the original democratiser of travel, we’ve made travel affordable and took on the industry giants with our challenger spirit. A combination of our extensive European network, value leadership and customer experience, paired with the strength of the easyJet brand, helps us to remain competitive.

Favourite campaign?

easyJet is the official airline of the Eurovision Song Contest which is great fun! Eurovision is bold, joyful and unapologetically larger than life. Our approach needed to match that energy. Our campaign, “It’s Your Show, Get Out There” gives fans an opportunity to experience the brand in the sky and on the ground through multiple activations including this year’s ‘Orange Runway’ and our very own Eurovision banger starring Ginger Johnson – if you haven’t heard it yet, head to Spotify! 

How does your company align with the values of the IAA? 

Like the IAA, we strive for excellence in creativity and push the boundaries of what’s possible in the travel industry. We continually focus on building the strength of our brand and aim to connect as many customers as possible across Europe. We are passionate about professional development and nurturing talent across the team – which is why we became members of the IAA! 

The book I keep on my desk is…

… The Squiggly Career by Helen Tupper and Sarah Ellis. Like a personal career coach, it is full of useful exercises and advice and is designed so that you can jump in and out depending on your needs.

Quote I live by is…

“Don’t allow your life to just be fine. Or okay. Or even good. Make it brilliant, spectacular, wild, extraordinary. Fill it with excitement and adventure, be passionate and fearless, search for freedom and opportunity. You only get one life, so make it count. Make it mean something. Make it yours”

Best piece of career advice I can offer is…

Just to be a good human. And trust your gut – it’s usually right! 

About Meet Our Member Initiative: 

By shining a spotlight on our member companies and their leaders, we aim to strengthen connections within our network and beyond, fostering a more collaborative and informed industry.

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