IAA TALKS: Sports

Date/Time:
Date(s) - 7th May 2025
1:45 pm - 5:00 pm

Date/Time: 7th May, 2025, 1:45-5pm

Two huge global industries – football and motorsport – are the focus of our second IAA TALKS of the year. From blockbuster sponsorships to grassroots activations, we’ll explore the full spectrum of advertising opportunities available with leading brand marketers and sporting professionals.

We’ll also cover the complex topic of sports sponsorship measurement and discuss how marketers can drive, (and importantly prove), real ROI for their brand.

EVENT AGENDA

Keynote: Getting under the bonnet of motor sports marketing

Ellie Norman – CMO of Formula E, ex Manchester United and Formula 1 – will draw on her vast experience to open with an overview of the challenges and the opportunities within motorsports marketing.

Keynote: Investing in the future of the beautiful game

Eni Aluko – football broadcaster, player and investor – will talk about the growing power of women’s football and the exciting opportunities for brands to engage with new audiences through both big ticket sponsorships and grassroots development.

Ellie and Eni will be joined on stage by leading brand marketers after their keynotes for a wider chat and discussion and Q&A with the audience.

Date: 7th May

Venue: RSA House, London (Benjamin Franklin Room)

Timings:

1.45pm – Arrival
2 – 3.30pm – IAA TALKS: Sports
3 .30 – 5pm – Networking, drinks and nibbles

Members, please use your membership discount code to receive 25% off individual tickets or lovely, big tables of 8 for all your guests. We look forward to seeing you there.

Note: Be sure to follow us on LinkedIn for news of further expert announcement as soon as they are confirmed

Get your tickets here.