Learning Hub

Shining a spotlight on The Channel Company. 

This month we chatted to one of our more recent members – The Channel Company. We got together with their CEO, Matt Yorke to chat not only about what The Channel Company does but also his personal philosophy and professional ethos which have guided him throughout his career.

What sets your company apart in the industry? 

We are very fortunate that The Channel Company is one of only a few companies that are global and dedicated to the growth and information needs of the B2B technology industry. As a result of our mission, we have the most influential and recognised brand with CRN in the UK, the US, Germany & Asia.

Any recent achievements, innovations or developments you’d like to shout about? 

The launch of Channel Accelerator last year, combining our proprietary datasets with intent, content and ABM messaging. In year 1 this drove 7 figures in revenue for the company. 

How does your company align with the values of the IAA? 

We are a global business and recognise the challenges in working in different markets and cultures. That’s also part of what makes our jobs so exciting. The IAA has always been an advocate for International Marketing and champion for celebrating diversity.

The thing I’m most proud of at my company is…. because… 

Our people! Because we have a wonderful culture and environment of collaboration and career development.

Quote I live by….

”On your last day on Earth, the person you became will meet the person you could have become.”

Best piece of career advice I can offer is….

Small steps of improvement driving enduring change. And treat everybody as you would like to be treated.

About Meet Our Member Initiative: 

By shining a spotlight on our member companies and their leaders, we aim to strengthen connections within our network and beyond, fostering a more collaborative and informed industry.

Want to be part of Meet Our Member Initiative? Contact us today to get featured 

Want to know more about joining IAA UK member community? Let’s chat