IAA ELEVATE: Personal Branding

Date/Time:
Date(s) - 10th July 2024
5:30 pm - 8:15 pm
We’re on a mission to help the young people in our industry take their careers to the next level. So we designed the IAA ELEVATE programme to do just that.
IAA ELEVATE is a multi-event programme, with each session designed to build on each other so that if you attend the whole series across the year, you will have exposure to the skills you need to thrive in our industry. Think of it as a toolbox full of tips, tricks, and insights you can use right away. The focus is on soft skills rather than hard trade know-how.
On 10th July 2024, we held the first session of this programme.
First up: Personal Branding, where we showed attendees how to build a strong reputation both at work and online. We brought in 4 industry experts to share their learnings and then we split into smaller breakout sessions where attendees got to ask their burning questions directly to the leaders in the room. This is certainly not a passive format!
In true IAA style, there was a networking component to the event – a chance for attendees to build a strong and varied network – because that’s really important for career progression.
Who were the experts in the room?
- Carly Bedford, Global Client Lead, Zenith International
- Samantha Wallace, Head of Marketing UK & Nordics, Squarespace
- Lee Hawkins, Executive & Personal Coach
- Shez Iqbal, Director of Publisher Partnerships Northern Europe, Criteo
- Jerry Daykin, Digital Transformation & Media Advisor
Check out speaker presentations here & here.
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