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IAA TALKS Attention

IAA TALKS Attention

IAA TALKS Attention

Date/Time:
Date(s) - 2nd May 2024
1:45 pm - 5:00 pm

Location
RSA House, 8 John Adam Street


We are bombarded with marketing messages 24/7. It’s difficult for brands to cut through the noise. So, how exactly do brands get attention in today’s chaotic media landscape and how do they measure success?

These are some of the questions keeping our industry awake. So, we got together on 2nd May 2024 to use the collective wisdom of our community to discuss and share insight into this super important topic. 

Made possible through generous support of our partners at Hawk, LG Ad Solutions and GumGum and expertly guided through the topic by Rory Sutherland – Vice Chairman of Ogilvy, we were also joined by these speakers:

  • James Trott – Senior Director, Global Audience Planning & Addressable Media Operations, The Coca-Cola Company
  • Jamila Saidi – Head of Digital Commerce, Retail & Luxury, The Department for Trade & Industry
  • Louise Vincer – Marketing & Digital Acceleration Lead (northern Europe),  Haleon
  • Phil Jackson – Global Digital Marketing Effectiveness Innovation Director, Haleon

We delved deep into the topic of consumer attention, with a special focus on these topics:

  • Compound interest – Brand attention is more than the parts you put into it. We discuss the compounding effect that FAME brings to an organisation.
  • How do we measure attention? What metrics do brands rely on that help their business? How useful are brand metrics in reality, beyond campaign justification
  • The power of ideas to get attention. Creative solutions often end up as an internal compromise and fail to make lasting impact? We’ll explore when and how marketers have adopted more surprising initiatives and the difference it made.

IAA TALKS is our flagship thought-leadership event to encourage debate & discussion on pressing industry topics. Organised by our Thought-Leadership Committee, it’s always held at the historic Royal Society of the Arts in central London. It attracts a wide range of guests from across the industry. Capped to 100 guests with an explicit purpose of bringing energy and ideas, and not passive voices – this event prompts, probes and provokes on key topics shaping advertising industry today.

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