READ: The art and science of capturing consumer attention

Whether it’s a legacy brand capitalising on its fame or a challenger trying to cut through the noise, every advertiser is vying for our attention. In this event report, the IAA UK examines the marketing challenges and opportunities involved in attracting and quantifying this vital resource.   Of all the things advertisers desire, gaining people’s

WATCH: IAA TALKS – Attention

Rory Sutherland (Ogilvy) sets the context for topic of consumer attention Watch here Rory Sutherland (Ogilvy) & James Trott (The Coca-Cola Company) discuss the compounding effect that perpetual marketing and fame bring to delivering positive outcomes for brands Watch here How do we measure attention – by Haleon’s Louise Vincer & Phil Jackson Watch here

IAA TALKS…Digital Transformation. Hype vs Reality?

Our second IAA TALKS, on Digital Transformation, came at a pertinent time. Less than 24 hours before the Royal Society of the Arts swung open its doors to our 100+ guests, hundreds of the biggest names in tech signed an open letter urging the world’s leading AI labs to pause the training of new super-powerful

IAA Brand Finance Sustainability Index

Brand Finance/IAA: 79% of consumers say they have reduced their use of brands if perceived to be acting unsustainably IAA says brands need to pay closer attention to customer perceptions of sustainability – failure to communicate clearly about ESG puts value at risk. A first of its kind study by Brand Finance in association with

IAA TALKS: Sustainability

Wednesday 2nd November saw us launch the first in our new series of IAA Talks – the revamped version of the IAA Business Lunches, held at the Royal Society of the Arts. The RSA is a charitable organisation in London that consists of a global community of proactive problem solvers, uniting people and ideas to

Guest Speakers

Thomas Kolster – Founder & Creative Director, Goodvertising Agency Kolster is a frontrunner and one of the most recognised thinkers globally where marketing, business and sustainability meet. He continuously challenges the status-quo with his vocal, and often provocative, views on values, purpose, and leadership. In an over-crowded do-good market, people don’t buy your values or your “why”, but

IAA London